Check out the interview:
1. How did you get started with marketing (online to offline) and sales systems? Share your story.
Hawk Mikado is the leading expert in online to offline marketing
and sales systems. He is the creator of The Ultimate Marketing and
Sales System, a powerful 9 step process to attract, convert and deliver
value to your customers so you build trust while increasing sales. He
will help you craft values-based messaging that inspires and engages
your customers to buy every step of the way. Hawk Mikado has co-founded 7
profitable businesses and sold all but this marketing company which he
has been nurturing over the last 14 years to be the success it is today.Hawk Mikado is an entrepreneur, an adventurer, and a family man. He has fun every day and truly loves everything business. It’s his passion and life purpose to help companies succeed. He is the expert in marketing and sales strategies. Hawk Mikado traveled the world 12 times over, and knew at a young age that he wanted to help and serve in a HUGE way.
He set out to learn everything about business and gives back by sharing his knowledge with others. He continues to have fun traveling the world, spending time with the love of his life, Caitlin and going to the zoo and Disneyland with his friends and family. He has a very giving heart, dedicating his time to helping companies increase revenues and their employees become focused on their passion, and confident about their path.
2. From your wealth of experience as an entrepreneur, what do you think are the major causes of business failure?
One of the greatest things that I learned is that there are 3 pillars of a business structure. Marketing/Sales, R&D/Production, & Admin/Operations.
Most companies put 50%+ into Admin/Operations 30% into R&D/Production and only 20% into Marketing/Sales. This is a recipe for disaster. How can your business grow, let alone survive, if you only give it what it needs 20% of the time.
Put 67% into Marketing and Sales. This doesn’t mean that you have to spend $7 out of $10 on marketing & sales, it means that you are investing 70% of your resources overall to attracting the right qualified leads, and a lot of them. Developing relationships with those leads to close sales. And those relationships will lead to centers of influence. One key with this is when your team builds relationships first and sells second your sales will increase by 199%… 300%… or over 1500% in our case.
You put 23% into Admin and operations. This includes delivery of your services, products, programs, etc. YET just because it’s only 23% doesn’t mean that you’re going to want to slack on performance.
The last part is your R&D and Productions. This 10% is crucial to your growth, AND your best results will come when you do 2 things. First is only create something after you’ve sold it (pre-selling) and second is create something new at least every 6 months to keep your company relevant. Your customers/clients will also have something new to buy.
Each of these 3 pillars relate directly to the 3 major challenges, the closer you are to these %’s the easier it is to avoid them.
3. What are some of the common mistakes business owners make when it comes to building and maintaining profitable business?
They try to reinvent the wheel instead of modeling excellence. Who is already doing what you want to do successfully? Take a leaf from their notebook and learn from their mistakes and challenges.
One of the best things to model is pre-selling. Most companies create something and then hope that is sells. Pre-Selling your product/service gets your customers to pay for it to be developed and distributed. This avoids spending money before the market has told you that they want to buy it.
How? First you pick your target audience, and have a velvet rope of qualifications like annual revenue, salary, company size and title. Pre-selling has been the number one way to grow my business. This is one of the strategies that we teach to our clients and in our programs. The principle is to sell your products or program to enough people that you get paid to develop a new product or program. I go more in depth with this in our Linked With Clients Online training, and in my other book The CMO Handbook. What I’ve found though, is most businesses need to address the first 3 challenges they face, before they can pre-sell.
4. Tell us about your eBook ‘The 3 Major Challenges That Can Kill Your Business… And How to Avoid Them?
There are 3 Major challenges that every business will face at some point. The challenge becomes how to overcome them if you’re in the middle of them AND how to avoid them if you haven’t experienced them yet.
In our eBook The 3 Major Challenges That Can Kill Your Business… And How to Avoid Them we discuss the simple yet important keys to developing a business that will grow with you through the million and multi million dollar marks in your growth.
The best part about this is that these 3 “laws” of business are seen by businesses that are making multiple Billion’s to those just starting out.
The first challenge is all about your relationships. Building relationships with the leads you have, with new leads, and most importantly with your centers of influence that will bring you more leads.
You’re not going to get the QUALIFIED leads your business needs to grow if you can’t get leads to come to your door in the first place. In our eBook we share very cool techniques on how to develop these relationships.
The second challenge is related to making sales. This means you have to convert the leads you get into PAYING customers. Yet not just any type of paying customer, you’re going to need some BIG-TICKET products & services that you can offer and sell.
The amount of energy you spend to land a $500 client is about the same as a $5,000 or event $50,000 client. So why are you focusing on the $500’s when you have $1,000’s laying at your door! We share with you some strategies and tactics to make the transition in the book.
The last is around your team. Most companies hire fast and fire slow… we believe that you should be hiring fast and fire faster…. ONLY if they’re not a good fit. The right team can make all of the difference, and having the tools that get you the results you want to begin with is even better.
Another part of your team are your center’s of influence. They are the JV’s, Affiliates, & promotional partners that give you the ability to leverage everything you’re doing.
If you’re interested in learning all of these things you can download our book and watch the free training video inside as well. Text InVert to 96-000 or visit http://NVRT.ME/3Killers to claim your free copy.
5. Can you tell us about the main strategies contained in this eBook that will help business owners in profitably building their businesses?
You’re going to learn the strategy on how to leverage yourself, your team, and the resources around you. Why building relationships, understanding your value and the values of your company and your customer are so important. It also shares with you how the culture of your company presents itself to both employees and customers will impact your marketing.
6. As an expert, what advice would you give those who have already given up or frustrated about their business low-performance?
Find a mentor that fits you, a mentor is someone who has been through what you’re going through and has the results you want to get. Once you have achieved that assess if that mentor is still right for you. Keep seeking mentorship from others for your entire life.
You can use a coach while you’re searching for your next mentor, AND realize that unless that coach has been through what you’re going through (which would make them a mentor) they can only help you with the “strategy” of how to get there. Where a mentor will help you find “Tactics” and get you there faster.
I overcame the challenges I faced by seeking out mentors who could help me through the pains and “demons” I had. I learned about psychology, Neurolinguistic Programing, Tactical Influence, Leadership, Accountability, and Mindset Shifting Techniques. Eventually I developed my own process that I call Neuro Communication Systems. I use the processes to remove immediate doubt, pain, fear, sadness, and more. Overall I’ve spent around $100k in my personal development, and I continue to invest in myself to continue to learn.
A friend of mine (Jim, Chess Now) who teaches chess to executives taught me something priceless. The difference between a strategy and a tactic, how to know the difference, and when to take advantage of each.
A strategy is a choice. A Tactic is an opportunity. And success comes from executing tactics as they present themselves, and leveraging strategies to keep you moving towards your goal.
If you want to be successful, you will want to understand that some of your choices will take you off track, others will present opportunities. Learn from the choices you make, and take action on opportunities that are presented.
Also realize that you can’t do it all yourself. If you’re having a challenge, hire someone to solve it… no matter the cost. It will give you a much greater return than it will ever cost you. And increase your marketing and sales departments.
Hire, Hire, Hire!
Want to contact Hawk?
Email: Concierge@InVertStrategies.com
Call: 855.350.4295
To download your copy of this free book Go to http://nvrt.me/3killers
Or Text InVert to 96-000.
